Creating short films allow’s creative freedom to explore and practice the art of cinema. My foremost principle is ‘entertainment value’ I want the audience to be moved. As a director I am forever discovering how to achieve this. Personally I enjoy films that make me laugh and cry, films that give us a warm feeling in our stomach. In my writing I try to steer away from depressing negative endings.
I enjoy directing narrative, story driven commercials as well as powerful sport orientated commercials. I have a love for sports especially adventure and individual sports.
My interest in the work of development organisations and government has led me to direct development documentary’s and advocacy campaigns, working with UNICEF, FAO, EU, and the Government of Lesotho.